How do I generate ideas?

I was positively surprised when I recieved a comment from a guy named
Robert. He asked:

“I would like to read something about business idea generation. How do you find your ideas for a new product or a new business?”

First of all you do a mini market study. Many companies do big scale market studies that cost a lot of money. I prefer asking my family and friends and expand from there. More about this in a coming post. Stay tuned. In short: you need to know what to solve first of all, potential customers decide this mostly. Then you come up with the solution.

The best way of coming up with new ideas is by testing scenarios. For example “What happens if we remove this and that?” or “what happens if we fill this and that with x amounts of this and that?” etc.

You experiment and you basicly act as a crazy professor. Testing many things in different ways to come up with something that hasn’t really been considered before.

For example:
An orange is usually the size of a baseball. More or less. What would happen if we made the same orange as big as a fotball or as little as a winegrape? What would happen to taste? What would happen to smell? What would happen to nutritional values? etc.

You play with scenarios all day long. That is what makes you stand out and that is what makes you able to charge higher prices than competitors. The value differential is obviously hugh between a normal orange and an orange with the size of a fotball. We can’t deny that, can we? What is odd sells. And what is odd usually sells for a higher price and probably with a much higher profit margin per sold unit as well, because it is so unique. As long as there is a demand for it as well. If you have no demand, then it doesn’t matter how much of something you have in supply. You need both variables to produce a price point (supply and demand). But if you have very little supply in relation to a much higher demand, then prices can soar very high in deed. You all know this I am sure, this is what you learn first of all in business.

Everyone can do this, but few will because they can’t stand going into the mood that it requires to be creative. I don’t think I have to tell you that creative people are scorned for being cooky. So few will engage in this enjoyment, but those who do will have a blast. I mean, why not do this? Playing around, experimenting and then sell it for cash and make a fat profit margin? It is common sense, why compete on price when you can compete on value? And value lays in the oddity combined with a high demand.