Do business with the greatest partners of the world!

In the beginning you may start with no cash, no credit and no reputation (or even a bad reputation). But over time, as you gain cash strength, gain credit strength and a very good reputation in the marketplace. When you reach that level, start investing as much as you can in doing business only with the world leading suppliers in marketing, sales, customer service, logistics etc.

Why? Well, you know why. Why should you do business with mediocre companies when you could seemingly well do business with the best of companies? Why go through the hassle of doing business with mediocre companies ( even though they might be the cheapest in town) when you could buy yourself less headache by cooperating with the leading sources?

Tim Ferriss looks at it more or less the same way. He says: choose the best guy on any subject. Anthony Robbins says the same thing. He says: Go and read the leading book on a subject and you will become an expert in that field in a lot less time than if you where to read every second rate book. I totally agree. Go to the leading source and cut away the rest. Focus on quality.

If you want to become the best marathon runner in the world, then go and learn from the world champion in marathon. Find the marathon runner who’s record has never been broken (or find the one who holds the current world record in marathon). It is common sense (and as you probably know, common sense is seldom common).

So if you want to build a perfect company: find the world leading suppliers of whatever you need and the pay the price (it will be high, but you sure will get results).

As I mentioned above: if you start from scratch on everything (cash, credit and reputation), then build up your strength first and then quickly advance so as to remove all the headaches. Believe me: if you want to sell a company for a high sticker price, having great suppliers and a well oiled machine is a preferred thing. Even if you do not want to sell your company it is preferably better to have the best guys in the world take care of you than having to manage mediocre suppliers who always seem to need you to do the work for them, no?

Remember: the best company to own is the company that requires close to no input from you in regards to time, energy and money. Your company should be there to support your dreams and your lifestyle (not the other way around). Like a trust fund (remember those trust fund babies). While you are living the luxurius lifestyle on a remote carribean island then the company of yours shall be humming along with the best suppliers of the world.

Your job? Give the suppliers clear directives on what shall be done (this should take no time at all. One email a month should be more than sufficient. Let every supplier you deal with have direct access to a budget account and let your equally as world leading accountant keep track of spending).

Until next time, try it. And remember: your job as the entrepreneur is to act as the chief architect. You are God over your own corporate world. You just need to act as the Creator and let the sharp people do the mechanics.

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